Ihuriro rya TikTok rifite imbaraga zikomeye zo gutwara abaguzi gukoresha amafaranga kubicuruzwa byasabwe nabashinzwe gukora ibintu.Uburozi ni ubuhe?
TikTok ntishobora kuba ahantu ha mbere haboneka ibikoresho byogusukura, ariko hashtags nka #cleantok, #dogtok, #beautytok, nibindi birakora cyane.Abaguzi benshi kandi bahindukirira imbuga nkoranyambaga kugira ngo bavumbure ibicuruzwa kandi bakoreshe amafaranga ku byifuzo byatanzwe n'abantu bakomeye kandi babikora ku buryo butemewe.
Kurugero, kuri hashtag #igitabo, abarema basangira ibitabo nibisobanuro byabo.Amakuru yerekana ko abakoresha bakoresha tagi kugirango bamenyekanishe ibitabo bimwe na bimwe bigurisha ibyo bitabo.Icyamamare cya #booktok hashtag cyanashishikarije kwerekana ibyerekanwe nabacuruzi bakomeye bo mu mahanga;yahinduye uburyo bwo gutwikira abashushanya n'abacuruzi begera ibitabo bishya;kandi muriyi mpeshyi, byanayoboye isosiyete yababyeyi ya TikTok ByteDance gushyira ahagaragara ikirango gishya cyo gusohora.
Ariko, hari ibindi bintu bitari ugusubiramo abakoresha bitera ubushake bwo kugura.Abakoresha bafite umubano mwiza wa psychologiya hamwe namaso kuri ecran hamwe nubukanishi bwibanze bwa TikTok, bigira uruhare runini mugutwara abakoresha kugura ibintu babonye.
Kwizerwa kw'isoko
Valeria Penttinen, umwungirije wungirije ushinzwe kwamamaza muri kaminuza ya Northen Illinois yagize ati: "Urubuga rwa videwo nka TikTok na Instagram rwahinduye cyane uburyo twe abaguzi dufata ibyemezo byo kugura."Icy'ingenzi, iyi porogaramu iha abakoresha ibicuruzwa bitigeze bibaho ku bicuruzwa na serivisi kuko bitwara ibintu byinshi mu gihe gito.
Ibintu byinshi bituma abakoresha bemera ibyifuzo byabashinzwe.Bavuga ko intandaro y'ibi ari “kwizerwa kw'isoko.”
Niba abakoresha babonye uwashizeho ubuhanga kandi bwizewe, barashobora guhitamo kugura ibicuruzwa kuri ecran.Angeline Scheinbaum, umwarimu wungirije ushinzwe kwamamaza muri Wilbur O na Ann Powers College of Business na kaminuza ya Clemson muri Carolina yepfo, muri Amerika, yavuze ko abakoresha bifuza ko abarema “bahuza ibicuruzwa cyangwa serivisi,” byerekana ukuri.
Kate Lindsay, umunyamakuru utangaza umuco wa interineti, yatanze urugero rwabagore bo murugo bakoresha ibicuruzwa byogusukura.Ati: "Bunguka abakunzi bahuje ibitekerezo.Iyo umuntu usa nawe avuga ko ari mama kandi ananiwe kandi ubu buryo bwo kweza bwamufashije kuri uriya munsi… butera ubwoko bunaka bwo Guhuza no kwizerana, uravuga uti: 'Urasa nkanjye, kandi biragufasha , bityo biramfasha. '”
Iyo abaremye ubwabo bashimangiye kuruta kwishyura ibyemezo, inkomoko yabo yo kwizerwa irazamuka cyane.Sheinbaum yagize ati: "Abaterankunga bigenga ni ukuri cyane… intego yabo ni ugusangira bivuye ku mutima ibicuruzwa cyangwa serivisi bibazanira umunezero cyangwa ubuzima bwabo mu buzima bwabo."“Barashaka rwose kubisangiza abandi.”
Ubu bwoko bwukuri bufite akamaro kanini mugutwara ibinyabiziga mubyiciro bitandukanye kuko abarema akenshi usanga bafite ishyaka ryinshi kandi akenshi bafite ubuhanga bwihariye mubice abandi bake bakoze ubushakashatsi.Sheinbaum yagize ati: "Hamwe n'aba mikorobe, abaguzi bafite icyizere cyuko bagura ibicuruzwa umuntu akoresha… hari byinshi bifitanye isano n'amarangamutima."
Amashusho ya videwo nayo akunda kwizerwa kuruta amashusho ahamye hamwe ninyandiko.Petinen yavuze ko amashusho akora ibidukikije byihariye "kwiyerekana" bikurura abakoresha: Ndetse nibintu nko kubona isura yumuremyi, amaboko, cyangwa kumva uburyo bavuga bishobora gutuma bumva bameze nkabo.kwizerwa.Mubyukuri, ubushakashatsi bwerekana ko ibyamamare bya YouTube byinjije amakuru yihariye mubicuruzwa kugirango bagaragare ko ari inshuti magara cyangwa abo mu muryango - uko abayireba bumva "bazi" umuremyi, niko barushaho kubizera.
Sheinbaum yavuze kandi ko inyandiko ziherekejwe n’ibikorwa ndetse n’amagambo - cyane cyane imyigaragambyo n’inzibacyuho muri videwo ya TikTok, nka mikoro yamamaza amasegonda 30 kugeza kuri 60 - bishobora “kuba byiza cyane mu kujijuka.”.
Ingaruka ya "Parasocial"
Imwe mu mbarutso nini kubaguzi kugura ni ihuriro ryamarangamutima naba baremye.
Iyi phenomenon, izwi nkumubano wa parasocial, itera abayireba kwizera ko bafitanye isano ya hafi, cyangwa nubucuti, nicyamamare, mugihe mubyukuri umubano ari inzira imwe-inshuro nyinshi, uwashizeho ibirimo ndetse nababumva ntibashobora kubimenya kubaho kwayo.Ubu bwoko bwimibanire idasubiranamo buramenyerewe kurubuga rusange, cyane cyane mubabigizemo uruhare nibyamamare, cyane cyane mugihe abakoresha benshi bahuye nibirimo.
Iyi phenomenon kandi igira ingaruka kumyitwarire yabaguzi.Sheinbaum yagize ati: "Umubano wa parasocial urakomeye bihagije ku buryo abantu bazaterwa inkunga yo kugura ibintu".
Pettinen yasobanuye ko mugihe abaguzi batangiye kumva ibyo umuremyi akunda nindangagaciro akabona bagaragaza amakuru yihariye, batangira gufata ibyifuzo byabo nkinshuti zabo bwite.Yongeyeho ko umubano nk'uwo ukunze gutuma abakoresha bakora ibintu byinshi, cyane cyane kuri TikTok;urubuga rwa algorithm akenshi rusunika ibiri kuri konte imwe kubakoresha, kandi guhura kenshi birashobora gushimangira umubano umwe.
Yongeraho ko umubano wa parasocial kuri TikTok ushobora nanone gutera ubwoba bwo kubura, ari nako bitera imyitwarire yo kugura: “Iyo ugenda urushaho guhangayikishwa n’aba bantu, bitera ubwoba bwo kudakoresha umubano, cyangwa gukina. .Kwiyegurira umubano. ”
Gupakira neza
Lindsay yavuze ko ibicuruzwa bya TikTok bishingiye ku bicuruzwa nabyo bifite ireme abakoresha babona bishimishije cyane.
Ati: “TikTok ifite uburyo bwo gutuma guhaha byunvikana nk'umukino ku rugero runaka, kuko amaherezo ibintu byose bipakirwa mu rwego rw'uburanga”.“Ntabwo ugura ibicuruzwa gusa, ukurikirana urwego rwo hejuru.imibereho. ”Ibi birashobora gutuma abakoresha bifuza kuba muriyi nzira cyangwa kwishora mubikorwa bishobora kuba birimo kugerageza ibicuruzwa.
Yongeyeho ko ibintu bimwe na bimwe biri kuri TikTok na byo bishobora kuba bikomeye cyane: yatanze ingero nka “ibintu utari uzi ko ukeneye,” “ibicuruzwa byera byera,” cyangwa “ibi bintu byakijije my…” “Iyo ureba, wowe 'Nzatungurwa cyane iyo ubonye ikintu utazi ko ukeneye cyangwa utazi ko kibaho. ”
Yavuze ko cyane cyane ubucuti bukomeye bwa videwo ya TikTok butuma ibi byifuzo byumva ko ari ibintu bisanzwe kandi bikingurira inzira abakoresha kwizera abayiremye.Yizera ko ugereranije n’abagira uruhare rukomeye kuri Instagram, ibintu byoroshye kandi bikarishye, abaguzi barushaho kumva ko bafata ibyemezo byo kugura bishingiye ku byifuzo - “kubisenya mu bwonko bwabo.”
Abaguzi mwirinde
Icyakora, Sheinbaum, umwanditsi wa “Dark Side of Social Media: Perspective Psychology Perspective”, yavuze ko abaguzi bashobora kwishora muri ibyo kugura bidatinze..
Yavuze ko mu bihe bimwe na bimwe ingaruka ziterwa na parasocial zatewe n’imbuga nkoranyambaga ndetse n’imyumvire yo kugirana ubucuti izana nayo ishobora gukomera ku buryo abakoresha badahwema “kumenya” niba ibyifuzo byatewe inkunga.
Cyane cyane abakoresha bato cyangwa abakoresha ubumenyi buke ntibashobora kumenya itandukaniro riri hagati yo kwamamaza nibyifuzo byigenga.Yavuze ko abakoresha bifuza cyane gutanga amabwiriza bashobora no gushukwa byoroshye.Lindsay yizera ko imiterere ngufi kandi yihuse ya videwo ya TikTok ishobora nanone gutuma gushyira iyamamaza bigorana kubimenya.
Pettinen yavuze ko kandi, amarangamutima atera imyitwarire yo kugura ashobora gutuma abantu bakoresha amafaranga menshi.Kuri TikTok, abakoresha benshi bavuga kubicuruzwa bidahenze, bishobora gutuma kugura bisa nkibyago.Yerekana ko ibyo bishobora kuba ikibazo kuko ibicuruzwa umuremyi atekereza ko ari byiza kuri bo ntibishobora kuba byiza kubakoresha - erega, kiriya gitabo cyavugwaga ahantu hose kuri #igitabo, Ntushobora kubikunda.
Abaguzi ntibakagombye kumva ko bakeneye kugenzura ibyo baguze byose kuri TikTok, ariko abahanga bavuga ko ari ngombwa kumva uburyo urubuga rutera abakoresha gukoresha amafaranga - cyane cyane mbere yo gukubita “cheque.”
Igihe cyo kohereza: Nzeri-11-2023